Write a brief for a useful marketing visual

Before you start

Bring your own example and an account for the tool, where needed. These lessons are free to read; external tools may charge or limit access. Use non-sensitive material that you have permission to share. Menu labels and features can change.

Follow the steps

1. Choose one purpose and one placement, such as a vertical Instagram promotion. List the facts that must appear in the final design.
2. Write a visual brief covering subject, composition, lighting, colour and space for text. Avoid requesting a real person’s likeness without permission.
3. Generate a background or concept in a tool you can access. Do not assume generated words, product proportions or logos are accurate.
4. Add your verified wording and brand assets in a design editor. Inspect the final version at its intended viewing size.

Your copy-and-use prompt

Replace the bracketed fields with your own details.

Create a visual concept for [purpose]. Subject: [subject]. Composition: [layout]. Colour palette: [colours]. Lighting: [lighting]. Leave clear space at [position] for editable text. No generated words, logos or invented product features. Intended crop: [aspect ratio].

Try it yourself

Create a visual brief for a workshop cover with space for the event title and date.

Check your result

All final words, logos, prices and dates must be checked in the editor.

Keep learning

Want help applying this to your own business? Ask JC about a workshop ↗ · See training prices ↗ · Explore consultation ↗